Our Solution

BrainVu uses a non-invasive and remote mobile/AR/VR camera to extract physiological bio-markers that indicate changes in brain activities and extract human emotional responses including: Mental Load, Stress Level and Emotional Engagement. Using these responses BrainVu can connect to a multitude of platforms and provide emotional and mental representation for those responses.

VR/AR Experiences

Use VR/AR experiences for high consumer engagement & an immersive real life
environment

Real Time Analysis

Real time analysis of psychological
biomarkers into simple and meaningful
emotional insights.

Dynamic Report

Dynamic reporting tool provides emotional responses & in-depth understanding of
each consuner and event.

“90% of our decisions are made on emotional bases;
the other 10% are our rational minds used to Justify these decisions.”

William Douglas U.S Supreme Court

Technology

Capture of Psychological
Bio Markers

BrainVu analyzes a spectrum of unique eye measurements to identify changes in alertness, attention i.e. mental effort. To understand the consumer’s tendency toward a certain subject by reenacting sensory and emotional experiences (such as taste, video and more) BrainVu uses
a set of questions and responses measured by the system.

Model-Based Algorythm
for Mental Analysis

By correlating the participants emotional response to a specific event in time or the subject’s gaze BrainVu can identify which element creates the impact.

Real Time Emotional
Representation

By combining the indices developed together with additional bio markers such as HRV, Gaze, facial coding, response time and others BrainVu has
created the BrainVu Sentiment Index.
It gauges both tendency towards a specific products/touch points as well as the emotional engagement (stress excitement, mental load) of the consumer during the research experience.